Build a multi-step lead enrichment workflow
Make.com chains enrichment APIs to turn a raw lead into a qualified record before it hits the CRM.
A workflow that takes email and company, enriches with firmographics and intent signals, and routes by score.
- 1
Map your actual APIs
Use the enrichment services you already pay for. Do not build the workflow around tools you do not have.
- 2
Test with ten real leads
Run historical form submissions through the workflow. Fix any step that fails on real data.
- 3
Review the scores before connecting CRM
Read the enriched sheet. Adjust the scoring logic if hot leads are not actually hot.
The prompt to paste
Design a Make.com workflow to enrich inbound leads before they land in the CRM. The workflow should run when a new lead submits a form. Input: - Email (required) - Company name (optional) - Lead source Steps: 1. Validate email format and reject disposable domains 2. Enrich company data (size, industry, location) using Clearbit or a similar API 3. Check intent signals: recent funding, hiring, or tech stack from a public data source 4. Score the lead as hot (meets ICP + intent), warm (meets ICP), or cold (neither) 5. Write the enriched record to a Google Sheet or Airtable with the score and a timestamp 6. Stop before sending to CRM. I will connect that later. Show the module sequence, the data mappings, and the logic for the scoring step. Do not add modules for tools I do not have API access to. If a step requires a paid API, note that and suggest a free alternative if one exists.
Enrichment APIs have rate limits and costs. Test the workflow at low volume before you connect it to live forms.
Sample case written by Hidden Logic Lab. Not affiliated with Make.
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