Generate an SEO content brief from keywords
Claude turns a target keyword into a content brief with structure, search intent, and what to cover.
A brief you can hand to a writer: headline, outline, intent, and the questions the content must answer.
- 1
Start with one keyword
One brief per keyword. A topic is not a keyword. 'Project management software for teams' is a keyword.
- 2
Verify the intent
Search the keyword yourself. If the top results do not match the intent Claude named, correct it.
- 3
Hand the brief to a writer
Give them the outline and the must-answer questions. Do not let them skip the questions.
The prompt to paste
Create a content brief for a target keyword. I need structure and intent, not a draft. Keyword: [your target keyword] Audience: [who we are writing for] Our angle: [what we know or offer that the top results do not] Return: 1. Search intent: what the person typing this keyword wants (one sentence) 2. Suggested headline: specific, not clever 3. Outline: 4-6 section headings in the order someone would read them 4. Must answer: the three questions the content has to answer to satisfy the intent 5. Avoid: topics the searcher is not asking about 6. Competitor gap: one thing the current top 3 results all miss Do not write the article. Do not add fluff sections like "why this matters" unless the intent demands it. If the keyword is ambiguous, state the ambiguity and ask which intent I mean.
Search intent is not your marketing message. If the searcher wants a comparison, write a comparison.
Sample case written by Hidden Logic Lab. Not affiliated with Claude.
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